Many markets are new to both site optimization and paid search engine campaigns. I’ve advised all of my clients from telling their peers that they have hired me for one simple reason: It dives the cost of their own campaign up.

Marketing, marketing is weird business.

I hadn’t thought of an NDA to protect my intellectual properties, the idea is growing on me.

I think we actually agree here – and excuse me if I did not make myself clear. I mention having an NDA is important because then clients cannot reveal strategies, just as you said.

And, of course, with any company’s permission, being able to share with clients stories about others you helped is great – but depending on your business, especially when dealing with sensitive information/companies, permission is not so easily or freely granted.