The one quality all great leaders have in common is their ability to connect with others using stories.
Stories are at the heart of basic communication. Going back to the earliest days of man, lessons and oral tradition was the only way to ensure survival. Not much has changed…
Today, iconic leaders like Winston Churchill, Howard Schultz and Steve Jobs have simultaneously captivated and sold us on their ideas, through the excellent manipulation of language and timeless stories.
And it’s not just the big guys, either. Being able to tell a great story will get you noticed, like my favorite tech blogger, Wayne Smallman, who announced today he’s been invited to blog with the likes of famous CEOs, inventors, and scientists.
Over the course of the week, this blog will contain only business tales, illustrating various proven marketing values. Which beats me just telling you what marketing tactics you ought to be looking at.
So gather ’round the fire while I tell you a few…
October 29, 2007 at 7:37 pm |
I love campfire stories . . . . but some people just need to work on passing along the message better! That’s what is great about blogs is that their are many different ways to pass along those different stories! Thanks for the heads up on all this!
October 30, 2007 at 1:50 pm |
Campfire stories are the best!
…and a perfect example of how memorable a story can be! Who doesn’t know at least one ghost or urban legend?