Comments on: Put Some Character Into Your Brand Management http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/ Thu, 01 May 2008 23:21:26 +0000 http://wordpress.com/ hourly 1 By: danawallert http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-54 danawallert Wed, 03 Oct 2007 16:08:27 +0000 http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-54 Another great post Kate! It caught my attention because many years ago I took a summer telemarketing job for Disney. The training for that position located here in Kansas is the same they require for every employee worldwide...what an experience :) Another great post Kate! It caught my attention because many years ago I took a summer telemarketing job for Disney. The training for that position located here in Kansas is the same they require for every employee worldwide…what an experience :)

]]> By: Marko Novak http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-53 Marko Novak Wed, 03 Oct 2007 09:26:22 +0000 http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-53 I recently saw a video where Pluto chases a kid around a theme park. After reading this article I know now the actor in costume was fired in 10 seconds. What could kid do to him to make him so angry. I mean, every normal person can control his emotions if he's getting teased by a kid. Nice blog. I recently saw a video where Pluto chases a kid around a theme park. After reading this article I know now the actor in costume was fired in 10 seconds.

What could kid do to him to make him so angry. I mean, every normal person can control his emotions if he’s getting teased by a kid.

Nice blog.

]]> By: Cafe Americano Break - October 3, 2007 http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-52 Cafe Americano Break - October 3, 2007 Tue, 02 Oct 2007 21:06:28 +0000 http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-52 [...] Put Character Into Your Brand Management Kate @ Cheesy Marketing Ramblings [...] [...] Put Character Into Your Brand Management Kate @ Cheesy Marketing Ramblings [...]

]]> By: Kate http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-51 Kate Tue, 02 Oct 2007 19:26:36 +0000 http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-51 Thanks for the complimentary comment, Betty! I wholeheartedly agree with your main key to branding: as tempting as it may be to keep old materials around (just in case!), once you re-brand they should be absolutely gone. The only thing worse than lame branding is the confusing, wishy-washy kind. Thanks for the complimentary comment, Betty!

I wholeheartedly agree with your main key to branding: as tempting as it may be to keep old materials around (just in case!), once you re-brand they should be absolutely gone. The only thing worse than lame branding is the confusing, wishy-washy kind.

]]> By: Betty http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-50 Betty Tue, 02 Oct 2007 17:33:27 +0000 http://khook.wordpress.com/2007/10/02/put-some-character-into-your-brand-management/#comment-50 Kate, I really enjoy your articles. They always offer some interesting tidbits. Keep it up! On this one, I couldn't agree more with what you've said. Particularly about teaching your employees the rules. It does make a huge difference. Employees have to realize the importance of branding because everything can't be monitored - they have to realize how much they and what they do represent the company - regardless of the size of the company. First key to new branding - throw everything out with the old branding! Kate,
I really enjoy your articles. They always offer some interesting tidbits. Keep it up! On this one, I couldn’t agree more with what you’ve said. Particularly about teaching your employees the rules. It does make a huge difference. Employees have to realize the importance of branding because everything can’t be monitored – they have to realize how much they and what they do represent the company – regardless of the size of the company. First key to new branding – throw everything out with the old branding!

]]>